A common misconception of branding is that all you need is a logo and a website and your brand is complete. In reality, IT IS SO MUCH MORE. A brand is the voice and vision of a company. It includes the feelings it portrays to its audience and the company’s mission and goals, along with visual aspects like a logo and colors.
People enjoy seeing the “real” side of a business. In today’s society, people want to connect to businesses on a more personal level than ever before. Don’t be afraid to let your own personality come through when creating your brand, especially for small businesses. More than ever people are wanting to support small businesses because they realize that by doing so they are helping more than just the business owner.
Make sure your brand stands apart from others. Your business should be unique because there is no other business like it. Even if you are a clothing store that sells similar clothes to the store down the street, find what makes your business different and own it! Find what sets your business and products or services apart from similar businesses.
Take a minute and think of some of the world’s largest brands. One thing they all have in common, is they are memorable. Through their branding strategy and marketing efforts, they have been able to stand the test of time, adapt to the changing world, and create a brand that stands out in people’s mind. Even if you are a small business, your brand can do that too. By being unique, and being authentic, you can create a brand that people remember and want to support.